Bad Book Marketing: Who is God, Really?
I caught this advertisement for The Shack by William P. Young on the N Train coming back from Queens. Maybe it was the liquor, but I almost fell on the floor laughing. I'm not sure what is funnier:
1. The headline, "Who is God, Really?" - based on the cover, I'm assuming he's Santa Claus (or perhaps Jason Voorhees).
2. The endorsements from Jeff Foxworthy and Kathie Lee Gifford. After all, when I want to know who God is (really), I'd turn to the guy who recycles the "You might be a redneck" routine and the woman who makes Rachel Ray seem sane.
3. Or that the book is actually called "The Shack." I think I know who God is. He runs an S&M getaway in Vermont.
Labels: bad book marketing, Jeff Foxworthy, Kathie Lee Gifford, The Shack, William P. Young
Permalink | Posted 10:43 PM
2 Comments:
Wow --- one wonders if that ad was produced in-house/by the publisher [http://www.windblownmedia.com/] or an outside agency. Either way, t'is VERY strange.
And talk about bad siting --- how many New York subway riders care what Foxwrthy or Gifford say? Seems more like the sort of ad that should be run on CNN outside NYC, or on a billboard in Middle America.
Shows what we know.
Keep in mind, the USA Today list is based on actual sales (rather than the New York Times which is a bogus bestseller list because it's done by surveys from select outlets).
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